Venue

Sentry Centers
730 Third Avenue
New York, NY 10017

April 25–27, New York

PR's prominence in the marketing mix continues to increase as brand and reputation management converge. The rapid pace of digital media means PR pros have to be more nimble, more creative and work more collaboratively to build brands and engage audiences.

Managing Brand Reputation in an Agile World—An Uncensored Conversation,” the 4A’s 2012 Public Relations Conference set for April 25–27 in New York at the Sentry Centers, will present best practices and real-world examples of how today’s PR pros are achieving success in this fragmented and rapidly changing media environment.

The conference will include a blend of keynote speakers, panelists, roundtables and breakout sessions—all aimed at delivering the honest, inside scoop to conference attendees.

Who should attend? Anyone in the marketing ecosystem charged with building agency and client brands and managing reputation.